How should a service sales representative establish rapport with a customer?

Establishing rapport with a customer is essential for building a strong, trusting relationship, which can lead to increased customer satisfaction and loyalty. Being friendly and approachable creates an inviting atmosphere that encourages open communication. This helps the customer feel comfortable discussing their needs and concerns, making it easier for the sales representative to understand and address them effectively.

A friendly demeanor fosters collaboration and makes customers feel valued, which is crucial in a service-oriented industry. When customers perceive a genuine interest in their needs, they are more likely to engage and invest in the relationship. This approach not only enhances the customer's experience but also promotes long-term business relationships.

The other options do not align with the goal of building rapport. Offering discounts during every interaction may undermine the value of the products or services being offered, while maintaining a formal and strict tone can create distance and inhibit open communication. Minimizing personal interactions can make the customer feel disconnected and less inclined to engage fully with the representative. Thus, being friendly and approachable stands out as the most effective method for establishing rapport in a sales context.