True or False: The transition of trust must involve both the sales representative and the service sales representative (SSR)?

The statement is true because the transition of trust in the context of a sales relationship requires collaboration and mutual engagement between both the sales representative and the service sales representative (SSR). Each plays a crucial role in ensuring that the client feels confident in the services provided.

The sales representative initiates the relationship, establishing initial trust by understanding the client’s needs and proposing suitable solutions. This sets the stage for the SSR, who takes over to maintain and build upon that trust through ongoing service and support. Their combined efforts are essential for fostering a strong client relationship, as this collaboration helps ensure that clients feel supported and valued at every stage of their experience.

In scenarios where either party tries to handle the transition independently, it can lead to misunderstandings or lapses in service quality, which can erode trust. Thus, both representatives must be aligned and engaged in the process for the transition of trust to be effective and seamless.