What is a primary goal for selling new products on the route?

Enhancing customer loyalty is a primary goal for selling new products on the route because introducing new products allows the Service Sales Representative to meet evolving customer needs and preferences. By presenting customers with new, valuable solutions, representatives demonstrate that they understand and care about their clients' businesses. This proactive approach helps build strong relationships and trust, as customers feel that their needs are being prioritized. When customers perceive a supplier as attentive to their changing needs and providing relevant products, they are more likely to remain loyal, leading to repeat business and a more stable revenue stream for the representative.

This strategy also encourages customers to see the SSR as a partner invested in their success, ultimately fostering long-term loyalty to both the representative and the overall Cintas brand.