Which is considered a fundamental area to increase business on your route?

Sales leads are considered a fundamental area to increase business on your route because they provide the potential opportunities to engage new customers or expand services with existing ones. By identifying and cultivating sales leads, a Service Sales Representative can effectively focus their efforts on prospects that are more likely to convert into sales. This proactive approach is essential for driving revenue and sustaining growth in the territory.

Building and maintaining a pipeline of qualified leads allows the SSR to tailor their sales strategies to meet the specific needs of prospective clients, enhancing their chances of securing business. This involves networking, gathering referrals, and following up on potential opportunities—activities that are crucial for achieving sales targets and contributing to the overall success of the business.